My Resume
Internal Communications | Global External Communications | Content Marketing & Operations | Brand Marketing | Leadership
With experience across journalism, public relations, communications, creative, brand marketing and content marketing, I bring deep expertise in developing and executing strategic content initiatives that drive brand growth and elevate market presence. My background spans building and optimizing both internal and external content marketing teams, defining brand messaging, and streamlining operational processes to ensure impactful, efficient outcomes.
Known as a trusted advisor to clients, executives, and teams, I excel at identifying and implementing big-picture strategies that address root issues, improve workflows, and maximize performance. My approach blends creativity with a results-driven focus on process efficiency and high-quality content creation, making me a go-to consultant for organizations looking to enhance their brand’s voice and strengthen market positioning.
TechArena.ai Editorial Director June 2024 - present
Built and scaled TechArena’s thought leadership program and digital media platform from the ground up. Increased web traffic from 1K/month to 10K+ via integrated PR, content, and social strategies. Responsible for content strategy and creation across clients; developed social media strategies to support brand awareness and executive visibility for Solidigm and ZincFive. Managed contributor network, coordinated earned media efforts, and oversaw content for blog, podcast, and newsletter.
SMU Lyle School of Engineering Assistant Dean of Marketing + Communications Dec. 2022 - Nov. 2024
Rebuilt the school's marketing and comms function, which had been cut way back three years previous. Oversaw press, blog, organic social, web, branding and internal comms. Achieved 240% increase in LinkedIn engagement through organic content strategy. Managed external agency partnerships and vendor selection to maximize ROI on a limited budget. Drove narrative refresh around research innovation and student/faculty stories, helping reposition the School nationally.
Micron Technology Director, Internal Communications Feb 2022 - Sept 2022
Created internal brand platform and messaging strategy for 40,000+ global employees. Implemented a Center of Excellence model and editorial operations framework. Rolled out a new employee storytelling campaign, driving record engagement in internal channels.
Texas Instruments Director, Corporate Content, Channels & Creative Apr 2013 - Feb 2022
Led integrated communications across content, social, video, internal/external storytelling, and creative. Developed and launched brand refresh campaign that drove $170M in direct revenue across 3 years. Increased blog viewership 10x and created brand journalism site news.ti.com. Authored internal values book and led corporate narrative refresh.
EARLY CAREER
Texas Health Resources Director, Internal Stakeholder Communications 2007 - 2013
Dallas County District Attorney’s Office Public Information Officer 2004 - 2007
UT Southwestern Medical Center Media Manager 2002 - 2004
The Dallas Morning News Staff Writer 1997 - 2002
Core Competencies & Skills
Advanced Use of AI Content + Imagery Tools · Global communications strategy · Executive thought leadership · Media relations · Brand storytelling · Narrative development · Reputation management · Advanced Writing and Editing · Video ideation, writing and production · Strategic comms planning · Web Design · Executive Management · Crisis communications · Agency leadership · Social media strategy · Internal/external communications · KPI/ROI development · Organic growth strategy · Positioning · Mentorship · Asana · Sitecore · Webflow · Microsoft Suite · Canva · ChatGPT · Gemini · Midjourney · Sora
Education
Pepperdine University B.A. Journalism 1993 - 1997
Minor in Creative Writing
Lifestyles Editor
Awards & Honors
First Place, Investigative Reporting, Suburban Newspapers of America (1999)
Associated Press Managing Editor’s Award (2000)
Award of Excellence, Council for the Advancement and Support of Education (2002)
Member, The Conference Board Internal Communications Panel (2021)
Viddy Award (2024)
Who’s Who in America (2025)