Relentless

There isn’t a word that better describes the whirlwind of passion that is me + my devotion to my craft.

I’m a writer, editorial director, art director, and author with a 28-year career telling stories that connect — from the front page of The Dallas Morning News to Fortune 100 boardrooms to bedtime storybooks.

My name is Rachel J. Horton. A journalist turned content strategist, I’ve led content and creative teams, as well as internal and external communications teams. I’ve led a rebrand at Texas Instruments with ~$170 million in revenue across the first 6 campaigns over a 24-month period. I’ve built a thought leadership platform for one of the world’s leading tech brands. I’ve advised senior leadership across healthcare, law and tech on how to create and define values that resonate with an organization while driving it forward, aligned with long-term vision and goals. I’ve ghostwritten for 2 CEOs, a leading tech influencer and a sitting district attorney, to name a few.

I’ve written in multiple genres, from screenplay to video to journalistic features, profiles, narratives, breaking news, children’s books, songs, and now, a novel that will debut in 2025.

This site demonstrates my work across industries and genres - including print articles that were never placed on the internet until now.

I’m an expert at finding and telling stories that matter and connect — and I know how to analyze my audience to understand the best way to present my story.

I’ve authored and self-published three children’s books including Wally the Wooly, Wandering Walrus, and I’m working to complete my first novel, Red Lotus: The Way Back — a fictionalized memoir about reclaiming personal power.

Through every stage of my career, one thing has remained constant: my belief in the transformative power of the written word. Whether I’m writing for an audience of many or one child before bedtime, I bring empathy, clarity, and a deep sense of purpose to every story I tell.

When I’m not writing, you can find me painting, enjoying the lake, or hanging out with my daughter, my husband, and my beloved dogs — Lucy Lou and Little Bit — in Dallas, Texas.